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Food & Nutrition

Flavorchem saw 2.7X growth in lead volume by launching a digital storefront on Knowde’s marketplace.

“Customers find us on Knowde, where they can explore our products and documentation in one place. They connect directly with our inside sales team and integrate into our existing sales workflows.”

Laura Dembitzer headshot, the Director of Marketing & Communications at AGC

Laura Dembitzer

Director of Marketing & Communications

Flavorchem

122%
Increase in qualified impressions
125%
Increase in qualified visitors
2.7x
Increase in qualified leads
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The Problem

Flavorchem was undergoing a complete digital transformation to modernize its IT infrastructure, systems, and processes for the online era. Their goal was to improve the customer experience by making it easier to discover products, engage with salespeople and purchase innovative flavors and ingredients using technology. Flavorchem partnered with Knowde to:

Cloud
Digitize its product catalog
Laptop
Provide customers with a self-service experience online
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Expand its ongoing digital sales and marketing initiatives
Flavorchem website storefront
The Solution

To build upon its existing digital marketing and sales strategies, Flavorchem turned to Knowde to help digitize its product catalog, grow inbound leads and provide customers with a self-service interface to discover, compare and request new products. “Customers want to self-serve, and you have to be online to be found,” says Laura Dembitzer, Director of Marketing & Communications at Flavorchem.

“Knowde makes it easy for customers to browse product catalogs, without having to build the infrastructure.”

Laura Dembitzer

Flavorchem

Flavorchem’s digital storefront helped its inside sales reps connect with target customers and generate leads through requests and live chat conversations. Their team was then about to efficiently route leads to the correct inside sales rep to follow up and convert them into customers.

122%
Increase in qualified impressions
125%
Increase in qualified visitors
2.7x
Increase in qualified leads
flavorchem logo

Company Name

Flavorchem Corporation

Headquarters

Downer's Grove, IL

Company Information

Flavorchem is a global manufacturer of flavors and ingredients for the food and nutrition, personal care and HI&I industries.

Join the industry’s fastest growing marketplace and get your products in front of hundreds of thousands of high-intent customers.

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