Digital transformation for distributors.
Delight both your principals and your customers with a modern online experience that differentiates your brand and accelerates business growth.
We are the masters in product master data management.
Most people identify Knowde as a marketplace, but that is not the core of our business. At our core, we are a product master data, PIM and Knowledge company.
This is why we named the company Knowde—a hybrid of “knowledge” and “graph data nodes.” Since 2017, we’ve been organizing chemical and ingredient data for distributors and suppliers.
Knowde’s objective is to digitally transform our industry—it has been since day one.
To do this, we had to solve the root of the problem holding our industry back from digital transformation: organizing and digitizing product data. Knowde helps distributors master their product data and transform their business.
“At Brenntag, our digital roadmap started with organizing product data. This was by far the most challenging task.”
Karsten Beckmann
Former CEO EMEA at Brenntag
The road to digital transformation:
Organize and digitize your product data.
Enable your sales team to sell every product.
Empower customers to find your products online.
Power your business systems with clean data.
Everything starts with organizing your product data.
As a distributor, you have thousands of products across suppliers and markets. Your product data is disorganized and spread across your organization; it’s trapped in PDFs, spreadsheets and SharePoint drives.
There’s no central source of truth. Your principals use different language to describe and categorize their product portfolios, making it nearly impossible for you to standardize yours.
Organizing and harmonizing all of your product data across suppliers and markets is incredibly challenging, but it’s the first step to successful digital transformation.
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Once your PIM is ready, use it to enable your internal teams with Knowde’s sales enablement application, turning your sales team into an organic growth engine. With access to comprehensive product data, your team will better understand your entire product portfolio and provide recommendations to more effectively upsell and cross-sell customers.
Learn MoreYour PIM system can also supercharge your website with a turnkey platform that delivers an instant customer experience upgrade. Enable your customers to learn about your products, browse the entire catalog, engage with your team, or transact with you online, while easily promoting all of your principal brands in one place.
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Your critical business systems like your ERP or CRM need accurate and comprehensive product data to yield real, actionable insights; feed them with clean data from a centralized PIM.
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“I relied too much on building my software in-house and found out that our competencies in distribution are so limited when it comes to software development. It is much more convincing to buy software from the best."
Karsten Beckmann
Former CEO EMEA at Brenntag
